26 September 2016

My Magical Trip to Hawai'i...

Aloha from Hawai'i my friends.
I am here in Hawai'i because I am working at the IUCN World Conservation Congress. This is a 9.000 person strong event; with conservation hero's such as Jane Goodall, journalism guru Thomas Freedman, Government monarchs such as Sally Jewell (Secretary of the Interior of the USA), celebrity sweethearts such as Alison Sudal (who is appearing in the next Harry Potter film!), and lastly: literal royalty; HSH Prince Albert II of Monaco.
And would you believe I'm working with them all!?

I love PR. PR means dealing with VIPS. I typically dislike VIP's for I have come across one too many narcissistic airheads, AND it's a dark manipulative part of the industry... But in this context... I've loved working with VIP's!! It's been amazing helping the do-gooders (just like myself), do good... but with much much more influence than I could ever dream of! Like humble Ali, whom my family and I have grown so so fond of, is committed to being the IUCN's goodwill ambassador (even if that means standing up on a stage and in front of so many people even though someone accidentally stole her speech!). 

Or generous Jack Johnson! Who gave a free concert at the opening party to attract crowds from far and wide! Rock on!

Or the icon that is Dame Jane Goodall. A woman who challenged taboos, on top being a woman disagreeing with the predominantly male scientific community in a time when that wasn't as acceptable as it was today. The few minutes I spent conversing with impacted me so heavily through the contagious love and admiration in which she spoke of nature. A truly magical kind of VIP influence. I have really been taken by all these people and done some thinking this summer.. and have decided that it's time to begin merging my two passions: nature conservation and Fashion PR.
How? If I can finish my degree having gained the knowledge of how to manipulate people into senselessly splashing money over items to build an image of themselves (through trends that come and go) solely because of strong branding... I can apply that towards nature conservation!

EXAMPLE: Every single electrical car was as ugly as can be (sorry Prius, but ew.); but as soon as real life Tony Stark: Elon Musk stepped in... and amplified that technology and made it sexy, sold it as luxury to rack in the money, and is soon coming out with cheaper models... the world has reached a pivotal breakthrough! The right business model to create something green that's sexy.
If that makes sense..

This is where PR is needed and this is where I am committed to make a change: I am going to make nature conservation sexy. I will make loving and cherishing this planet, the pivotal sexy image we all desire.

Without further ado; (VIDEO COMING SOON) check out my artsy photo's of Hawaii through my new pain-in-the-ass but gorgeous-when-you-get-it-right 50mm lens!

21 September 2016

Top 10 Tips to Zero Waste Living!

Gather one Gather all.
You know winds are changing it's time you hop aboard...

In my second video on my newly launched youtube channel, I am joined by my personal sustainability super hero Alexis, to talk about the way we live that we both know is making the world a better place.

It's simple! It's easy! 
 all you need to do it watch this video, listen to me, and your cooking!

Enjoy! (and share!! I want everyone one of you doing at least one of these!)

16 September 2016

Josephine Does the Best Friend Tag

I know I have been teasing everyone with various glorious tid-bits from my Hawaii work-cation. But the wait will soon be over! Pulling together a great post and Video as we speak! 

But to tide you over: check out my first Youtube Video!! 
(very soft-core, quintessential, excuse for a Youtube Video, but alas!).
I'm really excited about rolling this summer project out (finally!) and would love love love your support in this! (Maybe try liking it, but only if you actually like it!! Or Subscribing, but ONLY if you want to!!)

I'll try to keep them short and sweet, and the written blog posts you love will always be here.. ...but now you get on screen giggles, eye rolling, scoffing 
and snorts as opposed to only metaphorical ones!


(P.s. Shoutout to Annie for doing this with me. You the real OG)