5 March 2015

Accepted into LCF for Fashion PR!!

I wanted to share with you all that I have been accepted into the London College of Fashion (part of University Arts London) for Public Relations and Communications!!
This is very happy news because this was my top choice and I have spent 2014 trying to figure out what I wanted to do, and I have happily found myself falling for the world of fashion.

(Ball drop moment) : this is why I titled this blog Rogue gone Vogue. It's a metaphor. Clever, right?

It's always been something I loved and followed but never thought of fashion as something I could pursue professionally. After I moved to London, went to the Conde Nast College of Fashion and had this internship at Ralph Lauren (blog post soon...) it was clear that fashion was in fact very professionally pursuable. What's more there is a whole spectrum of choices! From fashion design to styling, illustration to photography. But fashion PR is what I've decided I want to do.

What is fashion PR?
I was asked this in my interview and was stumped. Stupid really; it's what I'm applying for and there I was stumped. But it's a difficult subject to pin down and describe when it's so broad and changing. (Keep in mind Fashion PR was very different and arguably didn't exist 60 years ago!)

So I explain it in two ways; the factual way I explained it to my interviewers, which simultaneously (roughly) explains what PR is...

"PR is the strategy behind communicating; the positive exploitation of relationships (not an evil thing I promise) and the brand to brand/brand to consumer relationship and voice blah blah blah"

And the bubbly silly way I explain it to my friends, which simultaneously explains why I chose PR...

PR is the reason that you feel like Chanel runs in your family, or that GAP is the only place for jeans, or that you'd argue with your mum 'it's not just a plain white shirt, it's a ____ white shirt'.

They needle and thread together the fashion weeks, to the celebrities who attend them, to the glossy magazines with glamorous ease.

The deeply emotional yet giddy feeling you get inside before you watch SS15 or FW15 strut down the runway.

The exciting and fabulous part of fashion where you get meet celebrities but act as flippant and professional as you get on with your job.

Everything you see on TV that you feel that merits the adjectives 'glamorous' or 'fabulous' is, or is down to, fashion PR.

It's exciting, overwhelming, but an adventure every day and every way.

That's why I'm doing PR.



Comments!