6 January 2015

The Vogue VIP Night Out Event and Goody Bag Review!

With fashion-y friends and good fortune; I was invited to the Vogue VIP Night Out in Westfield London this past November and it was fabulous! I wanted to write a post and review of the whole event because it was, uniquely, organised by Vogue; which is such an elite in the fashion world, and as I learned on my course, making a move towards e-commerce to compete with most other fashion magazines that have positively exploited their readership and brand to open up new portals of revenue. Take, Monocle for example; although written by the dreaded Tyler Brulé (sorry, not a fan), he had a bright idea to turn his niche magazine into a niche shop.
So although it may seem like a small step, such 'Vogue' events (especially since located in Westfield and revolving around shopping) are the first baby steps towards 'Vogue' the brand as opposed to 'Vogue' the magazine.

Apart from its cultural context; the event was great fun. There were little area's with Fortune Telling, Yves Saint Laurent Makeup Artists would give you a makeover, free hand massage (which as you can see below I so 'reluctantly' indulged in, as if!), there was free champagne, strawberries, macaroon and 20% off in all stores! But most importantly to us girlies (my Condé Nast Girls), we took advantage of the 'Be Styled by Vogue Editors!' booth, where instead of us all getting styled, since we are Vogue Students, we instead had a cute chat about the event, if we were liking it, what they could do better and then had a fun group selfie (oh my god with Vogue Assistant-retail editor Tatiana Hambro!!!).
It was nice seeing these Vogue girls the day after we went to go visit their offices where they were buzzing and talking to us students about the event!

So here is what I got for free inside my wonderfully Gold, Gold VIP night out Vogue Goody bag!
(Thank you Vogue! Love it!)

This is the bag all the goods came in!

BY FAR the best treat; a free year long subscription to Vogue Magazine!

A sweet little Kelly Hoppen candle!

A wonderful little T2 Tea kit! 

 Hotel Chocolat Body Butter, Neal's Yard Facial Wash, and Rituals foaming shower gel

(Stupidly was too busy having a hand massage to pick them up but it's the thought that counts)

A cute little map of Westfield (lord I needed one) and of London!

A little booklet of all the treats we received!

A little Group Selfie for a competition

Free Champagne? yes please.

Me in a little Ted Baker 360 video competition thing where you tried on their goods and took a video of you and you are automatically entered into a competition 
(I was mortified to find out while I was browsing in their store that my video was actually being shown behind me on a big screen; safe to say I made a swift exit stage left...)

Fabulous decor...

Grand entrance...
This was the Yves Saint Laurent Makeup Artists Beauty Bar

Discover your future only if you discover where the fourtune teller went for a cigarette break!

So much wonderful and very Vogue flower decor!
My elegant posture during a relaxing hand massage (cameo from Dina's strawberry and champagne!)

Obligatory but unnecessary DJ (sorry mate!)
Royal Ballet Dancer in the window of Hugo Boss; very surreal.

There was also an electric violinist in Ghost, and a royal opera singer in Jimmy Choo!