20 Days Left Until The 2014 Victoria's Secret Fashion Show!

Ahh!! I'm going to the Victoria's Secret Fashion Show!!

Why am I so excited about what is: lets face it, a commercialized,

glorified, over-the-top, exorbitantly expensive, underwear fashion show?

Because... Well.. that's what it is!

...but I have other reasons.

Despite the little fabric Victoria's Secret is trying to sell;

the creations the designers come up with are amazing!

Their 'Props' (i.e. the hosiery, shoes, wings, 

diamonds, pearls, and a solid couple of tons of glitter) are so innovative, theatrical, 

and over the top creative you can't help but to want to buy into the brand,

regardless of how good the design or quality is! 

Well I can't help it; I'm their demographic.. but my boyfriend isn't.

I asked James if he could objectively decide if the Victoria's Secret Fashion Show was the unique selling point of the Victoria's secret brand; or if it was the actual underwear itself?

"Pretty Girls in their underwear..." was the in-depth response I got. 

Case Study Conclusion: Even he's smitten.

I for one subjectively believe it's the Fashion show.

It's one of a kind: honestly, have you ever even seen another lingerie show televised? at all?

It's Innovative, Theatrical, and Creative

Innovative: Some of 2013's designs were made by a 3D printer!

2012 had the first LED powered wings with a micro sized battery!

2011's knitwear designs were hard work and trail blazed knit that year!

Theatrical: (Not much to be said; see photo's)

Creative: The fact that there are only so many ways you can reinvent angel wings...

but they still manage to do it year after year, theme after theme, and still wow us.

So without further ado, here are some of my favorite sketch to runway creations...

 Adriana Lima 2013

 Alessandra Ambrosio 2011

Adriana Lima 2011

In preparation for the show: apart my new strict workout and meal regime, here are some facts I sniffed out to better prepare myself for the big night!!

1. Incase you hadn't already heard, this morning the 2014 Musical Guests were announced!
Taylor Swift (repetitive but yay!),
Ed Sheeran (Britain's Sweet-Heart),
Ariana Grande (Trying to keep positive and grateful with this one but- struggling),
and Hozier (Hozi-who? Looked him up after hand. Irish and pretty groovy.)

2. I am going to be attending the first out of the two shows!
Two shows you ask? Well! There are two shows on the day to ensure every camera angle is captured! This is important seeing as the playback is what CBS and Victoria's Secret make their money off of, not all 100 of us Fashion College Girls and our free-loader invitations! (Not complaining)

3. We are going to be in Earls Court and instead of being amongst an audience of 5,000 like it always has been... were going to be in an audience four times that size capping at a whopping 20,000 audience members (and two lots of them, remember? so 40,000 live viewers in one day!)

4. We have to bring our passports as identification and our invitations are confidential.
That's right. Underwear is some serious buisness.

5. I just realized I need to decide what to wear!
Goodnight my sweeties!
Until tomorrow!
-J xxx

Vogue House: Living Masthead

VOGUE HOUSE

The alter at which we worship...

Puppies are permitted in the office.. It's Policy.

Katie Thomas's spread 'My Close Up' in Tatler this month.

GQ's headquarters in Vogue house

The heck is that? you ask...
Well, reader, a Masthead is the equivalent of 'credits' you see in movies but for a magazine.
It's usually a hidden half-page near the beginning or end of a magazine (depends on each publication): and it lists the job and the employee's name.

A Living Masthead, is a process in which seventy excited fashion students waddle over to Condé Nast's headquarters, and huddle up in the beautiful Vogue Board meeting room (see photo above).
Then, in 15 minute darling doses, us eager fashion students are graced by various different Condé Nast superstars (through our eyes).

Throughout the day; I learned so much. Everyone' story of 'how they came to be' was so original, interesting, and quirky. From Will Harris (Head of Digital at Condé Nast) who started out with a law degree, to Patricia Stevenson (the Publishing Director of Tatler Magazine) who started with a degree in Hotel & Catering: everyone seemed to have found their own way to Condé Nast.

Everyone spoke so passionately about their careers; that their excitement and passion seemed to bubble up in our throats too; with each 15 minute segment ending in questions being fired at them at the velocity of hysterically inspired teenagers.
Some of the jobs that topped our list for most exciting included Nicola Moulton's job as Beauty Director of Vogue. Just this very morning she was at the Le Boutin's new nail polish range launch, then lunch, then she was speaking to us, and later that afternoon she was writing up a review of a new Spa: had all us girlies thinking "where do I sign up already!".

Any job in the Beauty department at Vogue was clearly our destiny after Nicola's talk; but it was only after Katie Thomas's (Tatler's beauty assistant) talk that we were hoping destiny could give us the best of both worlds; Tatler AND Vogue.
What I found even more exciting than Nicola's schedule was actually recognising and understanding what Katie's job was; Katie is in charge of the Tatler Celebrity 'My Close Up' interviews; where she finds out the beauty routines of actors such as Matthew McConaughey (who floored Katie with his delectable charm) and actresses such as Amanda Seyfried who's dewy, doll-like, doe eyes are purely down to some (unfortunate in my opinion) genes; sorry, no beauty tricks there.
I found what Katie does so fascinating because it's such a fresh take on featuring celebrities in magazines, so niche, so quirky?
If destiny made me so excitable, the least it could do is land me a job like Katie's to give me something to get excited about, right?

My dearest reader: I could write you a book on my thoughts and experiences today; but I'll save you the anxiety of experiencing my bee-hive of a brain, and instead, leave you with some direct quotes that provoked such thoughts in the first place...

"The saying is true; Dress for the job you want, not the job you have (...and since you lot don't even have a job yet, dress as best as you can!)" -Patricia Stevenson

"The difference between Vogue's beauty pages versus other publications [beauty pages] is we think on the left side of the field; always putting a twist or new angle on something" -Katie Thomas

"We don't like to focus on the anti-aging creams, or blemish remedies; we like to focus on enhancing the natural beauty of the confident women that is our reader"-Nicola Moulton

"No matter what job you end up with in life; you will always be trying to sell something to someone. So you better start learning how." -Patricia Stevenson

Until tomorrow!
Night Night sweeties!
-J xxx

Welcome To My World

Good Morning London!

Welcome to my wonderful world... This is my last, first post; so lets make it special!
To whom it may concern, I've decided to create this blog to share the special and wonderful things that I cherish with you all. So much has happened to me since I left Switzerland and came to London- as of now, I don't want to miss a thing!
A fashion driven career and lifestyle is what you can expect to tune into, with exciting toppings such as:
- Coverage of The 2014 Victoria's Secret Fashion Show! (December 2nd 2014)
- Incredible guest speakers at the Condé Nast College of Fashion such as Bella Freud, Mary Katrantzou, and the one and only Fashion Foie Gras! (October 2014)
- My incredible intern experience at Ralph Lauren's PR department! (February 2015)
and many many more!
I'm so excited to share all of this with you, whoever you may be: friend, family, or fashion peers- I'm going to teach you everything I learn!

Love you lots sweeties,
- J xxx